PROJECT 1 OUTLINE – Social Media Investigation (Salford)

BSc Multimedia and Internet Technologies (MIT)
Module: Social Technologies


In the first half the Social Technologies module you have developed your professional digital identity/online presence using a range of tools (WordPress, Twitter, YouTube, Flickr, Tumblr etc.). You have also explored remix culture, including issues around copyright and licensing, culminating with the production of a short ‘mash-up’ video. Finally, you have been working on the BBC Archive project, where you have collaborated in the development/production of re-imagined broadcast materials in light of changes in broadcast technologies/content in a networked society.

In the second half of the module, you’re now required to move beyond the ‘classroom’ and use your skills in digital communications and social media content production to become transmedia reporters/citizen journalists. Our focus now moves away from the individual (personal online identities) to:

a)     The local social media scene

b)    Social media in your chosen industry

c)     Social media – international perspectives

d)    Social media – in other disciplines

There’s a fair amount of activity in Manchester in relation to social technologies. From monthly get-togethers such as Social Media Café, Manchester Net Squared and Mobile Monday; one-off Flickr and Instagram meets; to organisations and initiatives like MadLab, Manchester Digital and GMTweetMap; there’s a thriving scene for anybody interested in social/digital technologies, and in this project we want you to delve into the scene and hopefully build your personal networks while having some fun in the process!

Alongside developing your skills in social content production, you will also be working alongside students in other countries (Germany, Spain and New Zealand) on an international collaborative project: #iCollab12


You are required to work in groups to develop a series of reports for (and in collaboration with) an international audience. The main focus of the project is to produce rich media reports on Social Media in a) Manchester, and b) your chosen industry (e.g. web, computing, creative, gigs). Your reports will then be presented to students in Germany, Spain and New Zealand – in turn, your fellow #iCollab12 students overseas will produce parallel content for you. At the end of the project, students in each country will be asked to vote for the best “Social Media in ______” project, and the winners will receive an iTunes voucher.


The main tools used for recording/capturing content will be your MOBILE PHONES. The devices in your pockets are powerful tools for just-in-time reporting and content creation on-the-move, whether taking photos, shooting video, or recording audio. You will be introduced to the principles behind short-form content production, and the ‘mobile aesthetic’.

In order to publish/curate your content, you need to use at least some of the following platforms/services:

·      Twitter (essential – use the #iCollab12 hashtag)

·      Wordpress (your individual blogs/group blog if needed)

·      YouTube

·      Flickr

·      Instagram

·      Tumblr (individual/group)


·      Storify

·      Ifttt

·      Soundcloud

·      Audioboo

·      Google Docs (for group work – planning etc.)

It’s up to you to decide which tools you want to use, but as the focus is on transmedia content production you are expected to use at least 4 platforms.



Outline Schedule for the #iCollab12 project (Salford):

14th March – Issue assignment brief
21st March – class session
28th March – class session
4th April – Easter break (carry on project work)
11th April – Easter break (carry on project work)
18th April – Easter break (carry on project work)
25th April – class session
2nd May – class session
(9th May – class session if needed)


14th March – Issue assignment brief

21st March – Class session

·      Discuss assignment brief

·      Make intro video for #iCollab12 colleagues overseas

·      Organise groups of 4 (aims for project, ideas, tasks/roles)

·      Talk through tools – each group to select tool to explore and present to whole group the following week (28 March)

28th March – Class session

·      Each group presents selected tool, considering potential uses – alongside benefits and drawbacks (Storify,, Audioboo, Tumblr, ifttt)

·      Progress updates inc. detailed plan for project + tools to be used

4th April – Easter break (carry on project work)
11th April – Easter break (carry on project work)
18th April – Easter break (carry on project work)

25th April – Class session

·      Meet up online with students in other countries for Skype interviews/Google Hangouts. Discuss your projects, compare and contrast findings – incorporate alternative perspectives (e.g. cultural, disciplinary) into your final Social Media reports.

2nd May – Class session

·      Publish final reports online (inc. 5 minute video)

·      Present to group/colleagues overseas

9th May – Class session

·      Present vouchers to winning team

·      Reflect on module

·      Preparation for final submission



Recent Posts

  1. PR campaign Leave a reply
  2. #mlcw12 Pecha Kutcha #icollab12 presentation Leave a reply
  3. #mlcw12 mobile learning workshop Pecha Kutcha presentation Leave a reply
  4. #icollab12 project international student feedback Leave a reply
  5. Final Social Media Reports from the UK Leave a reply
  6. #icollab12 Social Media Report Votes Leave a reply
  7. Mobile Media Reporter in Berlin 2 Replies
  8. Students as Social Media Reporters Leave a reply
  9. Web RSS Feeds for iCollab12 international project Leave a reply